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A Guide to Promoting your Stallion in 2020

Marketing your stallion well can be the key to increased bookings and a successful season. Here are 5 tips on how to promote your stallion.

1. Plan ahead.
This seems obvious, but in the chaos of our busy lives it’s easy to get caught out in the last minute scramble to find photo’s and compile your information for the season - you want to portray your stallion in the best possible way to get him the maximum number of quality mares.

2. Set a realistic marketing budget.
To ensure your stallion is promoted to the largest audience of potential breeders you will need a promotional budget. Remember that your stallion is a business and needs to be promoted in a professional manner - look for packages that offer print, digital & social media, a package that you can add to with your own social media and promotions as well. A realistic budget may be the cost of a service fee - it is worth investing one mares service fee if you can secure a successful booking of mares for the season.

3. Images.
As they say, ‘a picture is worth a thousand words’, high resolution quality photo’s are an essential tool to showing off your stallion. From a well stood up (side on) shot to show off his conformation, to a great moving or competition shot, enlist a professional photographer who can provide you with quality images that are perfect for print and online. Don’t rely on photo’s off your phone or screenshots off the internet - your stallion is worth more than that!

4. Highlight your stallions strengths.
Of course you know your stallions strengths, but you need to capitalise on these in all your promotions to potential clients. List his most prestigious accolades and even include some of his progeny’s wins, as this is what breeders will be looking at to help make the decision of where to send their mares this season.

5. Keep your online presence up to date.
Your website and/or Facebook page is your shop-front and you want to ensure they can browse all that your stallion and stud has to offer. This is also the perfect opportunity to promote your stud and facilities that mare owners can expect for live cover services.

So start planning, the season will be here before you know it!

If you would like to discuss your stallion’s campaign for 2020 with one of our knowledgeable team members here at Horse Deals, don’t hesitate to be in touch.
Phone (08) 8725 4744 or email

To see download the 2020 Horse Deals Stallions Showcase Media Kit click here and scroll to the bottom of the page and download the attachment.

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