Media Release - Three Day Event sets sights on 2021

The Board of the Australian International 3-Day Event are today advising supporters and partners that this year’s event will be cancelled due the COVID-19 crisis.

The difficult decision was made by the Board last week after considering all options and follows the impact COVID-19 has on all Governments, events and communities.

Board Chair Greg Rolton said it was particularly disappointing given the success of last year’s event, which was a lead up to the now deferred Tokyo Olympic games.

“Our primary focus has to be on our ability to operate a safe and successful event at the world-high benchmark we have created,” he said.

“It is the Board’s view that even if restrictions were lifted to a point of allowing spectators to the event, the athletes and horses would not have the lead up events to qualify and prepare them to compete at the 5* competition, the highest level of event for the sport of eventing.

“This has led to the decision to cancel the 2020 event but we look forward to planning the 2021 Aus3DE to showcase the very best that Adelaide and South Australia has to offer post this crisis.”

Last year, the Aus3DE was awarded 5* status by the FEI, and the standard that was set at the event cemented its position as the Southern Hemisphere’s premier equestrian event. More than 25,000 people attend the Adelaide event over the four days of competition, with visitors travelling from Greece, Singapore, UK, USA, NZ, Spain, Netherlands and France, as well as from every Australian state and territory.

Mr Rolton said the event attracts significant media attention across the traditional platforms of TV, radio and press with an estimated media value of in excess of $1m.

“We thank the Marshall Government for being a strong supporter of this great event and we have ambitions for it to extend its reach and formalise itself as a premier business networking event on the national calendar – where trade, export and South Australian opportunities can be discussed against the most idyllic and exciting backdrop,” he said.

We look forward to working with all parties to ensure that this internationally acclaimed event can become bigger and better in the beautiful Adelaide parklands from 2021.

For interviews – Greg Rolton 0439 804 886
For further information Belinda Lindh 0418 899 537 or Matt Clemow 0417 887 824