Taking it to the Max: Max Ammann and his Role for Equestrian Sport and the FEI

As the FEI celebrates its centenary, one man’s name stands out when it comes to the development of equestrian sport over the last 100 Years - journalist, historian, art collector and creator of the FEI World Cup™ Jumping series Mr. Max Ammann…..

There are people who talk, and people who do, and Switzerland’s Max Ammann is very definitely one of the latter. Over a 30-year period from 1978 to 2008 he drove equestrian sport out of a culture of conservative complacency and into an era of energy and progress that has brought us to where we are today.

He didn’t do it alone. He had the support of the three FEI Presidents of his era, and in particular the late Prince Philip who championed many of his innovative ideas.

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Article written by: Louise Parkes